Not quite sure how it worked this out, but it seems to ring true – http://www.guardian.co.uk/technology/2009/jul/29/iphone-apps IMO without the apps the iPhone would be a good, if slightly tempremental smartphone, with a few huge weaknesses. The apps make it a complete must have for anyone with more than a passing interest in technology. The only company to really benefit from the app store is Apple. In some ways it has used a classic web 2.0 tactic in harnessing a community (fan boys and girls) to promote and enhance its brand.
Clever stuff. Having said that I am in no way bored with iPhone apps. This one, which is new to the UK, could prove very very useful.