Last summer Shiny Red ran a really great campaign to promote positive images of young parents for a govt sponsored project called Parentcast. One part of the campaign was a very touching video about a young Hackney dad called Wayne.
I am really pleased to say that the video didn’t just notch up over 30,000 views on YouTube it has been nominated for an award too.
Great work from both the video team and from the Shiny Redders too
Here’s the details…
A short video telling the story of Hackney based father and rapper Wayne Raysom has been shortlisted in two categories at the International Visual Communications Association (IVCA) Awards.
“Wayne’s Story” is a portrait of Wayne –from North London – and his son Cyrius, as he strives to to be a great dad and play an active role in his son’s life. Wayne’s film is part of a nationwide campaign ‘Everyday Adventures’, a series of short films and animations series to help other young parents through some off the challenges of parenthood.
The film has been nominated in the Motivational Training & Charity and Not for Profit categories in this years’ IVCA awards, Europe’s largest and most prestigious celebration of the best in corporate and public sector communication.