Month: May 2010

Still not convinced? Five more compelling reasons to buy an iPad

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via techdigest.tv

Obvious stuff really – ultimate toilet gadget, great for keeping kids quiet, banishes portable TVs from the bedroom etc

http://www.techdigest.tv/2010/05/still_not_convi.html

Apple iPad: Everything a UK owner needs to know

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via techdigest.tv

I have been lucky enough to have an iPad for over a month now and have rather fallen in love with it. Sure it is expensive and yes I am still not entirely convinced that it will prove as popular as Apple hopes, but it is great fun, and with more and more cool apps coming on stream daily it is only going to get better.

Anyhow on this rather momentous day in the history of computing in the UK here’s everything you need to knwo about the iPad

http://www.techdigest.tv/2010/05/apple_ipad_ever.html

Should customer publishing companies be taking a lead in producing iPhone apps?

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via apa.co.uk

Customer publishing companies like Redwood, John Brown etc who produce those free mags for brands have an extraordianary relationships with companies. Month after month they produce exciting, yet trusted and on message content for brands which is read by millions of consumers.They would argue (quite rightly IMO) that they are more of a custodian of brand values than digital and advertising agencies. Yet so far not many customer publishing companies have produced iPhone apps for their clients.Here I attempt to work out why.

I do think though we are about to see an explosion in branded iPhone (and iPad) apps which marry tradiotional quality editorial (words, images) with video, interactive graphics and much more.

The article is here http://www.apa.co.uk/news/should-customer-publishing-companies-be-taking-a-le…