How to make a success of a branded YouTube channel

Media_httpwwwapacouki_vebid

Shiny is still one of the most watched YouTube channels in the UK. The last time I looked we had clocked up around 26 million views of our gagdety stuff and were one of the top ten British media channels on there – along with the BBC, ITV and X-Factor. http://www.youtube.com/user/shinymedia

Setting up a branded YouTube channel and attracting lots of views, even if you have some big names on the videos, is a lot trickier. There are an awful lot of branded YouTube channels that have only ever pulled in a few thousand viewers.

So I wrote this story for the APA website on how brands should approach YT channels

http://www.apa.co.uk/news/how-to-make-a-success-of-a-branded-youtube-channel

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