Some great uses of social media – The Reputation Online Effectiveness Awards shortlist


In case you haven’t seen it Reputation Online has unveiled the shortlist for its first ever Online Effectiveness awards. It is very encouraging to see a strong line up of social media campaigns all of which have come from UK agencies. Last year’s list, had it existed, would have been a lot shorter.

I know I am horribly biased but big kudos to the wonderful team at Shiny Red for their two nominations. Cobra’s Facebook page – is a textbook example of how a brand can develop, and continually manage a vibrant online community. While relaunching Habitat on Twitter was not an easy task but one that the team pulled off with real panache.

My only disappointment is that there are only three entries in the blogger relations award. Surely the work of Disney, Innocent and Pontins with mummy bloggers should have been included and there are lots of UK fashion brands working well with bloggers now.

The full list is here… and the awards are on September 23rd.

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