I must admit that not being obsessed with kittens or aliens means that I don’t spend as great deal of time on killer viral site Buzzfeed. But I do know people who spend as much time on there as they used to on Facebook.
I do find it heartening though that the site has just employed the former editor in chief of Spin to pioneer a section of long-form journalism on the site.
How on earth they expect to make any money from serious essays – and the ones they have run so far including a profile of Mitt Romney’s father are serious stuff completely at odds with the catchy songs about pizza and Obama crying videos that is the site’s bread and butter – remains to be seen.
How they present the essays too will be interesting. The essays so far like – Can you Die From A Nightmare? http://www.buzzfeed.com/doree/can-you-die-from-a-nightmare are just scroll down affairs that probably work much better on tablets than they do on the web. Maybe we will see some HTML5 type magic like Pitchfork – http://pitchfork.com/features/cover-story/reader/bat-for-lashes/ which incidentally freezes my PC each time visit it.