BuzzFeed swaps the kitten videos for long form essays – sort of


I must admit that not being obsessed with kittens or aliens means that I don’t spend as great deal of time on killer viral site Buzzfeed. But I do know people who spend as much time on there as they used to on Facebook.

I do find it heartening though that the site has just employed the former editor in chief of Spin to pioneer a section of long-form journalism on the site.

How on earth they expect to make any money from serious essays – and the ones they have run so far including a profile of Mitt Romney’s father are serious stuff completely at odds with the catchy songs about pizza and Obama crying videos that is the site’s bread and butter – remains to be seen.

How they present the essays too will be interesting. The essays so far like – Can you Die From A Nightmare? are just scroll down affairs that probably work much better on tablets than they do on the web. Maybe we will see some HTML5 type magic like Pitchfork – which incidentally freezes my PC each time visit it.


Want to go to a lot of Men’s fashion/lifestyle events this winter? is hiring interns


Men’s fashion site needs an intern to come and help us grow. We will need you between now and Christmas to spend a lot of your time going to events, checking out next season’s ranges, sniffing the latest fragrances and playing with the latest toys.

Ideally you will have a fashion blog already and will be looking to break into style journalism.

You can be male or female – as long you can write brilliantly, take pics and carry home goody bags from events then you are perfect.

You’ll need to be in our central London office for three days at least a week. We can help out with expenses, and all the freebies will be yours to keep.

email ashleyatshinymediadotcom for more

We need a prize for a social media survey asking what people really think of brands on Facebook which is on 10 sites.


Hi, we are about to put a survey on to 10 sites with a combined readership that is more than 2.5 million per month.

It asks readers about their social media habits, how they engage with brands on Facebook and a whole lot more.

We are looking for prizes to encourage people to fill in the survey. If you have something appropriate then let me know on ashleyatshinymediadotcom asap.

You can obviously have access to the results of the survey too for use however you see fit.

Now Apple solves international disputes – brings peace between China and Japan


Don’t get me started on the iPhone 5 launch. Apparently the Geniuses were whooping everyone who went through the door this morning in a cheesy way that is part cheerleader and part Butlins’ Redcoat. Don’t they know we are British.

The best story though is around the launch of Apple Maps. Apparently…

One Twitter user pointed out that the app has also created two instances of the Senkaku, or Diaoyu, Islands. Japan and China have been fighting over ownership of that territory, leading the tweeter to quip that Apple may be trying to broker a deal by creating two versions of the islands.

Brilliant diplomacy from Apple and Tom Tom.

So why stop there. How about two Palestines? A pair of Falkland Islands? Maybe even they could create another Canary Islands for us Brits to take over.

This looks ace – British Aviation poster book – The Golden Age of Flight. Lots of art deco images


This looks like a must-have. Well it would were it not £35… British Aviation Posters: Art, Design and Flight by Scott Anthony and Oliver is published by Lund Humphries and rounds up some glorious images from the pioneering days of air travel.

It is a bit cheaper on Amazon…

I’d love to fly to Le Touquet one day…

It looks at the influence of futurism, modernism, art deco and surrealism on posters which try to capture that early flying experience.

Is Time Out right? Is London really the World’s Greatest City


Mmm. This week Time Out London has gone on record as declaring London as the greatest city on the planet. Time Out NY does this on a regular basis, as does Time Out Paris, and I suspect that if it existed Time Out Riga would make the same claim too.

Personally, in spite of being a massive Londonphile, I don’t like all this bragging. It is something that New Yorkers have been doing for decades and it comes across as little more than a sales job born of misplaced arrogance. Kind of like Wolves fans singing about being the ‘greatest team the world has ever seen..’

I think London and Londoners know better. Surely it is British trait to be a little on the modest side. Also London hasn’t always been so great. Certainly you would have looked stupid making the case for London as the world capital in the late 80s and early 90s.

That said the Time Out article does make a pretty compelling case. The star witness is Bonkers Boris, who declares

‘I hope I won’t be accused of chauvinism if I say that London is the greatest city on earth – the commercial, cultural and artistic capital of the world. We have twice as many bookshops as New York, more theatres, a larger financial services sector – and a quarter of that city’s murder rate. We have more museums and more Michelin-starred restaurants than Paris. We have more parks and green space than any other European city.

Now I don’t care a hoot about Michelin starred restaurants (can’t afford to eat in them and besides wouldn’t ‘world’s best collection of ethnic restaurants would be a much better claim’) but he is bang on about his other points. Sure there is a lot wrong with London – the transport system creaks largely because it has been around so long and the city wasn’t designed to work in this way and don’t get me started on cycling. There are also nowhere near enough swimming pools and yes the weather isn’t great.


We have The Thames – surely the greatest city river in the world. If you have never taken a Clipper you really haven’t lived.

We have embraced multi-culturalism in a way that other cities can only dream of – London truly is a World city with people from across the globe. The London food scene is so much richer and diverse than pretty much anywhere on the planet.

We have that perfect mix of old and new – Look one way and you see a medieval tower, the other and you see the tallest building in Europe.

We have some wonderful villages – You could spend a week in London and have a wonderful time and see amazing things without going anywhere near the centre of town.

I think the key to London’s success is that it is able to constantly evolve. We are the Facebook of World Capitals, not always first with the innovation, but able to absorb new things in a way that keeps us addictive.

The irony is that we will probably be eclipsed by Shanghai, Mumbai or Rio sometime soon. But for now Time Out might just be right. Let’s not brag about it though.

The Word magazine lives on online as The Afterword – in a kind of legit way

Here’s an interesting one. It appears that The Word magazine isn’t so dead after all. Its vibrant online community has been replaced by something called The Afterword, which also seems pretty vibrant and popular too.

So is this Development Hell – The Word’s publishers – sneaky way of keeping the brand alive? Now according to the FAQ on the site which says…

Is this site officially connected with Word Magazine or their publisher Development Hell?
In a word, No.

What has happened to the old website? Can I access my old blog posts from there?

The Word Magazine website closed down on 17/7/2012. We hope to be able to give you access to some of the old website content soon. Watch this space.

So it isn’t connected to DH, but then they might have some of its content and there’s also a link to the site from the mag’s original site.

Anyway, I have said many times that there is an alternative biz model for the brand and maybe it is something that the community can take a lead in. It all depends on how generous DH are feeling about their old brand.