How to make a success of a branded YouTube channel


Shiny is still one of the most watched YouTube channels in the UK. The last time I looked we had clocked up around 26 million views of our gagdety stuff and were one of the top ten British media channels on there – along with the BBC, ITV and X-Factor.

Setting up a branded YouTube channel and attracting lots of views, even if you have some big names on the videos, is a lot trickier. There are an awful lot of branded YouTube channels that have only ever pulled in a few thousand viewers.

So I wrote this story for the APA website on how brands should approach YT channels